This is the first spot in a campaign continuing the Larry and Jesse saga for Dr Pepper and ESPN. I was the lead producer on this campaign, budgeting and scheduling the entire job. On set in LA, I managed the clients and communicated their feedback to the director during the shoot. Once production completed, I was in charge of managing the editor, keeping him on schedule, and pushing the final cuts through color, VFX, sound, and delivery.
The final spots in the 2016-2017 Larry and Jesse saga, aired only during the College Football Playoff National Championship game on ESPN.
This spot for ESPN and Chevrolet was part of a season-long campaign. I was the lead agency producer who worked on this project, from budgeting, scheduling, shooting, and finishing this campaign. There are four unique spots that highlight a different feature of the Silverado. This spot also changed week to week based on where College GameDay was traveling, so with my editor and mixer, I replaced the navigation screen and VO on the fly each week.
For this 2016 BMW campaign promoting the 330e Hybrid as an alternative to the Tesla that nobody knows when it will arrive, I was the lead agency producer on the campaign. From creative development, I budgeted, scheduled, and managed all aspects of production and post. I was thrown a curveball when BMW, thrilled with the cuts, decided to air this campaign during the Olympics which reduced my post schedule from a month to a week. I managed to get all vendors rescheduled and working in time to get the spots out for air in the compressed timeline.
For this 2016 BMW campaign promoting the 330e Hybrid as an alternative to the Tesla that nobody knows when it will arrive, I was the lead agency producer on the campaign. From creative development, I budgeted, scheduled, and managed all aspects of production and post. I was thrown a curveball when BMW, thrilled with the cuts, decided to air this campaign during the Olympics which reduced my post schedule from a month to a week. I managed to get all vendors rescheduled and working in time to get the spots out for air in the compressed timeline.
Made for YouTube only, shared by Jamaal to be a viral video displaying his speed and ability. Had millions of hits and generated a lot of discussion online in the first few months of its release. I was the lead producer from the agency on this job, securing locations and logistics in Kansas City from my base in New York. A local line producer handled the shoot itself. My in-house editor cut and worked the VFX on this. Because it was supposed to be shot from a cell phone, there was no color correction or audio mixing and the final spot was delivered to PUMA to distribute.
Hosted by Kenny Mayne, NBA All-Star Stephen Curry trains for the Foot Locker 3-Point Competition with a variety of challengers. After this taping, Curry won the 3-point contest and his team, the Golden State Warriors, won the NBA Championship. I was the secondary agency producer on this project, prepping the shoot in San Francisco from New York and making sure all necessary locations were secured, props were delivered, and talent arrangements were locked in.
Foot Locker wanted to promote how life's different for NBA players before and after the draft. With upcoming pick Dante Exum, we showed how his life could change as he was preparing for these new situations. This campaign was distributed online for YouTube and Foot Locker and got lots of traction among the basketball community. I was the agency producer on this job who facilitated all aspects of post-production and delivery while a local line producer in LA handled all the pre-production.
The 2016 Spring campaign for Eastbay was all about intense training for track, soccer, and baseball. Only the most determined and the strongest willed make it to the next level. As agency producer I was in charge of all pre-production and creative collaboration as well as getting a local Miami crew in place for the shoot. I scheduled and oversaw all post-production including edit, music supervision, color grading, VFX, and online.
This holiday campaign for the electric BMW i8 and BMW i3 was meant to highlight the innovation and technology that goes into these vehicles and how they positively impact the environment. I was a producer on these spots, managing and streamlining post-production and handling talent and their contracts on set.
To promote the College Football Playoff on ESPN and Jack Ryan: Shadow Recruit, we were able to work with stars Chris Pine and Kevin Costner, plus the mascots for each team in the four-team playoff. This project was done quickly, as the time between the teams' determination and the games was limited. We shot this in LA with the actors, and I was the leader on post-production and managing the process to to get the spots delivered on time.
To get ready for the 2014 World Cup, ESPN's play-by-play announcer Ian Darke needed to prepare, so he called the play-by-play on an awkward first date. I was on the agency production team for this job facilitating all needs between the client and the line producer/his team. Once shot, I handled editorial and finishing before delivering for use on YouTube and other online promotion.
This spot was part of a large campaign for Reese's, including digital spots, still images, and interactive digital video. I was the lead agency producer on the job, and with minimal budget and time was also the line producer.